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5 Predictions for Retail Media & Marketplaces in 2024
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The article predicts five key developments for 2024 in retail media and marketplaces, including the increasing use of conversational AI for customer interactions, a potential significant advertising or commerce partnership between Walmart and TikTok, more retailers in-housing their retail media, highly personalized Amazon Connected TV ads, and increased incrementality in retail media.
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How might in-housing retail media by retailers affect the marketplace landscape?
How will the use of conversational AI impact customer service in retail?
What potential benefits could a partnership between Walmart and TikTok bring to advertisers?
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