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Abercrombie & Fitch Surpasses Sales Expectations, Raises Outlook
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Abercrombie & Fitch, a mall retailer, surpassed sales expectations with a 20% increase, driven by a strong back-to-school shopping season and growth at both its namesake brand and Hollister. The company raised its outlook for the full year, but fell short of expectations for the fourth quarter, leading to a decline in stock price. Despite this, Abercrombie's stock has seen a remarkable 215% year-to-date increase. CEO Fran Horowitz expressed optimism for the holiday season and emphasized the brand's focus on inclusivity and customer experience.
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How did the growth at both the namesake brand and Hollister impact the overall sales increase?
What factors contributed to the strong back-to-school shopping season?
What strategies did Abercrombie employ to focus on inclusivity and customer experience?
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