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Adidas and Kevin Durant in Social Media Feud
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Adidas and NBA superstar Kevin Durant engaged in a social media feud after he rejected wearing an Adidas shoe as part of a partnership with another player. The feud escalated the rivalry between Adidas and Nike.
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How might this feud affect the future partnerships between Adidas and NBA players?
What are the implications of the feud between Adidas and Nike?
What other notable athletes are involved in endorsement deals with Adidas and Nike?
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