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OverviewAPI
Adidas, under CEO Bjørn Gulden, confronts its first net loss in over 30 years. To steer the company back to profitability by 2024, Gulden introduces a new four-member board. The crisis, attributed to pandemic impacts, Kanye West's Yeezy products, and Argentina's currency crisis, prompts a strategic focus on iconic shoe models for a 500 million Euro operating profit target.

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