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Adidas' Kanye West Partnership
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Adidas CEO expresses doubt over Kanye West's antisemitic remarks, leading to the termination of their partnership. Despite strong sales and a narrowed projected loss, Adidas faces a lawsuit from investors. The company continues to sell off Yeezy shoes and donate proceeds to charities combating hate.
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How does the success of Yeezy sales and the company's donation efforts reflect on Adidas' brand image and social responsibility?
How might Adidas' response to Kanye West's remarks impact its future collaborations and partnerships?
What are the potential legal and financial implications for Adidas due to the lawsuit from investors?
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