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Adidas' Profit Outlook Amidst Yeezy Challenges
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Overview
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Adidas projects significant profit increase in 2024, driven by the successful sale of Yeezy shoes and plans to write off unsold inventory. Despite initial challenges from the Yeezy crisis, the company anticipates doubling 2023 profits.
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How does Adidas plan to shift its focus from Yeezy to sustainable growth and innovation?
How might the Yeezy crisis have influenced consumer perceptions and purchasing decisions in the sneaker market?
What impact does Adidas' successful sale of Yeezy shoes have on the sneaker industry?
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