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CEO's Bold Approach Transforms Adidas
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Bjørn Gulden, former soccer player turned CEO, revolutionized Adidas with a turnaround strategy that prioritized culture and decision-making. His approach, which involved sharing sensitive financial data and making his cellphone number available to all employees, aimed to break rules and accelerate the company's transformation.
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How does Gulden's management style compare to traditional leadership approaches in the corporate world?
How might other companies adopt a similar approach to prioritize culture and decision-making?
What are the potential implications of sharing sensitive financial data with employees?
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