Sign Up
Stories
Adidas' Yeezy Sales and Growth
Share
Adidas's Rebound: Retro Sneakers and Apo...
Adidas Revamp: Navigating Crisis Recover...
Adidas Warned, Rivals' Profits Differ
Adidas' Kanye West Partnership
Overview
API
Adidas plans to pause Yeezy sales and work through remaining stockpile in 2024, generating potential earnings of €488 million. The popularity of sneakers like Samba, Gazelle, and Spezial is driving growth in Adidas' lifestyle business, with CEO expressing confidence in building Adidas back to being the top sports brand. Adidas reported sales of €350 million from Yeezys in Q3, a 2% increase in currency-neutral sales, and expects sales to fall only slightly in 2023, with strong demand for remaining Yeezy shoes.
Ask a question
How does Adidas' growth in the Yeezy market align with broader trends in the fashion and retail industry?
How might Adidas' decision to pause Yeezy sales impact the resale market for the brand?
What steps is Adidas taking to address the lawsuit from investors regarding its split with Kanye West?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Apr 2023
Jun 2023
Aug 2023
Oct 2023
Coverage