Adidas plans to pause Yeezy sales and work through remaining stockpile in 2024, generating potential earnings of €488 million. The popularity of sneakers like Samba, Gazelle, and Spezial is driving growth in Adidas' lifestyle business, with CEO expressing confidence in building Adidas back to being the top sports brand. Adidas reported sales of €350 million from Yeezys in Q3, a 2% increase in currency-neutral sales, and expects sales to fall only slightly in 2023, with strong demand for remaining Yeezy shoes.

Adidas' Yeezy Sales and Growth