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Advertising Agencies' Growth and Challenges
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Overview
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Global advertising agencies experience significant growth and challenges due to inflation and spending declines. The industry is projected to witness increased investment in digital ads, while traditional media advertising is expected to decline. The US, Canada, and global markets are experiencing varying levels of growth and challenges.
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How does inflation and spending decline impact the advertising industry's growth and strategies?
What are the implications of the shift to digital advertising on traditional media advertising?
What factors contribute to the varying levels of growth and challenges across different regions in the global advertising industry?
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