The surge in holiday shopping scams is linked to the digital transformation of commerce and payments, with cybercriminals exploiting unsuspecting shoppers and businesses. AI's rise enables automation and scaling of attacks, prompting eCommerce businesses to enhance fraud defenses. Stripe claims to have blocked over 15 million fraudulent transactions related to holiday sales. Companies need to strike a balance between convenience and security, investing in layers of defense and agile fraud prevention strategies. Providers and platforms can combat the rise of synthetic identities using AI, as the battle against fraud becomes a war of AI.

AI and Holiday Shopping Scams