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Alcohol-Free Craft Brewer Targets New Customers
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Overview
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Craft brewer Athletic introduces 'Too Many Requests,' an alcohol-free option targeting both alcohol-consuming and non-alcohol-consuming customers, leveraging the popularity of IPAs.
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How might the increasing popularity of alcohol-free options impact the craft beer industry?
In what ways could the introduction of 'Too Many Requests' influence consumer preferences and habits?
What strategies could other breweries adopt to cater to non-alcohol-consuming customers?
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