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Amazon's China Summit Strategy
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Amazon's China Summit Strategy
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Amazon is seeking to compete with Shein and Temu by courting sellers at a China summit. It has announced a new innovation center in Shenzhen and has cut its commission for clothing priced below $15 to 5% from 17% to appeal to Shein and Temu merchants. Etsy, however, has announced a 11% workforce layoff.
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How does Amazon's move to cut commission rates reflect broader trends in the e-commerce industry?
How might Amazon's efforts to compete with Shein and Temu impact the e-commerce landscape in China?
What strategies could Etsy employ to mitigate the impact of its workforce layoff?
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