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Amazon's Expansion into Commerce Infrastructure
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Overview
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Amazon introduces 'Buy with Prime Assist,' a 24/7 customer service program for third-party purchases, signifying its expansion into broader commerce infrastructure.
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How might 'Buy with Prime Assist' impact the competitive landscape of third-party online retailers?
In what ways could this shift towards 'everything commerce' affect consumer trust and loyalty?
What challenges might Amazon face in implementing this program and expanding its role in the commerce infrastructure?
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