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OverviewAPI
Amazon's Prime Big Deal Days, a 48-hour sale event, attracted over 150 million orders, with smaller purchases being the trend. The event was successful in boosting sales during the pre-Black Friday slump, focusing on categories like batteries, wellness, beauty, and toys. Amazon's approach of associating its sales events with its Prime program and providing clear badging for discounted products contributed to its success. The sale surpassed expectations, with Prime members purchasing over 150 million items from third-party sellers. Consumers are opting for more affordable items, indicating a preference for cost-conscious shopping. Amazon confirmed the dates for the Prime Big Deal Days, positioning it as an opportunity for consumers to start their holiday shopping early.

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