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American Express Launches Reward Xcelerator in India
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American Express introduces Reward Xcelerator initiative to enhance its Membership Rewards program in India, allowing cardholders to accelerate earnings through online and in-store purchases, with flexibility to redeem rewards anytime.
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How does the introduction of Reward Xcelerator align with the evolving landscape of rewards programs and consumer expectations in the Indian market?
How might the introduction of Reward Xcelerator impact consumer behavior and spending habits in India?
What strategies could American Express employ to further enhance its rewards program and attract more cardholders in India?
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