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Amex and Delta Unveil Upgraded SkyMiles Card with Higher Fees
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American Express and Delta have introduced upgraded SkyMiles credit cards with higher fees and new benefits. The cards offer companion certificates for travel outside of the continental U.S., earning credits for purchases at Resy restaurants and rideshare providers, and prepaid Delta Stays hotel and vacation rental bookings. The travel industry is experiencing a trend of consumers likely using card-linked offers for local and long-distance travel.
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How might the higher fees for the upgraded SkyMiles credit cards impact consumer behavior?
How might the trend of consumers using card-linked offers for travel affect the overall travel industry?
What other strategies could Delta employ to attract and retain customers in the travel industry?
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