Apple's India Business Could Be Worth $40 Billion in the Next 10 Years

Morgan Stanley analysts predict that Apple's business in India could be worth $40 billion over the next 10 years. They believe that India will account for 15% of Apple's revenue growth and 20% of installed base growth over the next 5 years. Despite its potential, India has only contributed 2% to Apple's revenue growth in the past 5 years. Recent investments in brand awareness, local manufacturing, and affordability programs, along with India's economic boom and digitization, make India a promising growth frontier for Apple.