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Apple Vision Pro Headset Launch
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Apple is set to launch its Vision Pro headset at a retail price of $3,499 in the U.S. on February 2, with pre-orders beginning on January 19. The headset, powered by Apple's M2 chip and a new R1 chip, aims to provide a virtual-reality screen with a width of 100 feet, but concerns about its high price and limited appeal have been raised.
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How might the high price of the Vision Pro impact the adoption and popularity of immersive computing?
In what ways does Apple's approach with the Vision Pro differ from its previous successes in smartphones and tablets?
What strategies could Apple employ to ensure the Vision Pro resonates with consumers despite its initial high price?
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