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Authentic Marketing: Building Genuine Connections
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Overview
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Stacey Brass-Russell, a New York business coach, advocates for authentic marketing to foster genuine client connections, emphasizing niche knowledge and a human-centric approach. In a post-pandemic era, personalized communication is key, focusing on individual value and transformation over mere information.
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How can businesses authentically engage with clients in a post-pandemic world?
In what ways can fear of visibility hinder authentic marketing practices?
What role does personalization play in effective marketing strategies?
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