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B2B Startup's $7M Super Bowl Ad
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B2B startup Papaya Global is investing $7M in a Super Bowl ad to promote its workforce payment software, aiming to enhance brand visibility and attract a wider audience. The decision reflects the company's strategy to differentiate itself in a competitive market and enhance brand recognition.
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How do B2B startups determine the effectiveness of Super Bowl advertising compared to other marketing channels?
How might the increasing use of Super Bowl advertising by B2B startups impact the advertising landscape for both B2B and B2C companies?
What strategies can B2B startups employ to measure the ROI of their Super Bowl advertising investments?
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