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Banking Sector Leads in Consumer Trust
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Thales' 2024 Thales Digital Trust Index reveals that the banking sector is the most trusted for protecting personal data and delivering trusted digital experiences. The survey emphasizes the importance of privacy, security, and seamless user experiences for earning consumer trust. The research highlights the need for businesses to balance data security and user experience, focusing on customer identity access management, progressive profiling, consent & preference management, and risk-based authentication.
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How can businesses effectively balance data security and user experience?
What impact might the findings have on the banking industry's digital strategies?
What measures can be implemented to enhance privacy and security in digital experiences?
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