Thales' 2024 Thales Digital Trust Index reveals that the banking sector is the most trusted for protecting personal data and delivering trusted digital experiences. The survey emphasizes the importance of privacy, security, and seamless user experiences for earning consumer trust. The research highlights the need for businesses to balance data security and user experience, focusing on customer identity access management, progressive profiling, consent & preference management, and risk-based authentication.

Banking Sector Leads in Consumer Trust