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Barbie's 65th Anniversary Tribute
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Mattel celebrates Barbie's 65th anniversary with a new doll paying homage to the original, merging nostalgia with modern design. Priced at $60, the limited-edition doll features the blue sapphire symbolizing Barbie's legacy. Mattel's Lisa McKnight emphasizes Barbie's impact on female empowerment and teases upcoming celebratory releases.
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How has Barbie evolved over the years to adapt to changing societal norms and expectations?
In what ways can iconic toy brands like Barbie influence today's generation and future perceptions of beauty and empowerment?
What marketing strategies could Mattel employ to attract a diverse audience while honoring Barbie's legacy?
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