BNPL Finds Success in Niches and Subscription Services

Buy now, pay later (BNPL) is gaining traction among sub-500 million dollar users, particularly younger generations and those with lower incomes. BNPL providers are expanding their services to assist consumers in paying for items including alcoholic beverages. Klarna, a BNPL company, has entered the subscription commerce industry with Klarna Plus, a subscription program that allows U.S. customers to bypass service fees and enjoy discounts from brands. Klarna is considering an IPO in the United States.