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BOGO Deals and Rewards Ubiquity: American Express and Amazon Join Forces
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Buy-one-get-one-free (BOGO) deals are evolving to become more complex, using conditions to collect data, personalize future deals, and protect company margins. American Express and Amazon have tied up to offer cash-back cardholders the ability to spend their Reward Dollars on Amazon, aiming to attract younger consumers and incentivize spending.
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How are BOGO deals being tweaked to generate incremental sales?
How does the trend towards ubiquity in rewards programs impact customer behavior?
What are some examples of conditions being used in BOGO deals?
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