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Card-Linked Offers and Store Card Usage
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Consumers underutilize store card benefits, but card-linked offers are driving streaming subscription adoption and grocery store purchases. Merchants need to provide personalized and relevant offers to increase store card usage.
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How can merchants effectively leverage card-linked offers to increase store card usage?
How might the increasing popularity of card-linked offers impact the competition among credit card issuers?
What are the potential implications of consumers' preference for loyalty and rewards programs?
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