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Breaking Ice: Women's Hockey Success
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Overview
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Professional Women's Hockey League (PWHL) aims to boost commercial success of women's hockey in North America with support from a billionaire investor. Sold-out arenas, record attendances, and millions of viewers indicate the success of the league, attributed to the professional treatment of women athletes.
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How might the success of the PWHL influence the growth and recognition of women's hockey in other regions?
In what ways could the success of the PWHL impact the broader representation of women in sports and entertainment?
What strategies can other sports leagues adopt to achieve similar levels of commercial success and gender equality?
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