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Bud Light Sales Decline as Backlash and Criticism Continue
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Bud Light's sales continue to decline due to backlash from a promotion with a transgender influencer, leading to a decline in revenue and earnings for Anheuser-Busch. The company's partnership with the Ultimate Fighting Championship (UFC) has also faced criticism. Despite the decline, Anheuser-Busch reported better-than-expected quarterly results, beating forecasts for revenue and volumes. However, Bud Light's loss of its top-selling position in the U.S. due to a conservative-led boycott continues to impact U.S. revenues.
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How can Anheuser-Busch recover from the decline in Bud Light sales?
How can the UFC partnership be improved to overcome criticism?
What impact does the backlash have on Anheuser-Busch's reputation?
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