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Burger King Boosts Restaurant Renovation
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Overview
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Restaurant Brands International allocates an extra $300 million to revamp Burger King's U.S. restaurants, totaling $2.2 billion for enhancing the chain's American operations.
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How might the restaurant renovations impact Burger King's market share in the U.S. fast-food sector?
In what ways could this significant investment influence consumer perceptions and loyalty towards Burger King?
What specific digital enhancements are planned to modernize Burger King's customer experience?
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