Sign in
Stories
California's Agave Crop and Mexican Beverages
Share
Bud Light Sales Decline Amid Backlash an...
Bud Light Sales Decline in the US Amidst...
Bud Light Sales Decline, AB InBev Beats ...
Bud Light Sales Decline and Tilray Brand...
Celebrity-Driven Alcohol-Free Beverage M...
Craft Brewing Industry Thrives in 2023
Overview
API
Californians are turning to agave as a promising new crop for the state, driven by the need for water-efficient crops and the rising demand for premium alcoholic beverages. Mexican liquors and beers, particularly tequila and mezcal, are gaining popularity in the U.S., fueled by authentic marketing and changing consumer trends. NightOwl's ready-to-drink Espresso Martinis have won top industry awards and are gaining popularity among consumers. Tepache Sazón, a traditional Mexican beverage, is making its way to the U.S., offering a unique taste and supporting local farmers. Mexican beer brand Modelo Especial has surpassed Bud Light as the most popular beer in the U.S., thanks to its disciplined marketing strategy that appeals to both Hispanic and non-Hispanic consumers.
Ask a question
How might the growing interest in agave as a crop impact the traditional crops in California?
How might the success of Mexican beer brand Modelo Especial influence the beer industry's marketing strategies?
What are the potential implications of the rise of Mexican liquors and beers in the U.S. for the alcoholic beverage industry?
Article Frequency
0.2
0.4
0.6
0.8
1.0
May 2023
Jul 2023
Sep 2023
Coverage
thebu