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Celebrity-Driven Alcohol-Free Beverage Movement
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Celebrities like Bella Hadid, Blake Lively, Rosario Dawson, and Katy Perry are leading the way in the alcohol-free beverage market, co-founding and promoting brands like Kin Euphorics, Betty Buzz, Cann, and De Soi. This shift reflects a growing trend towards reduced alcohol consumption and the sober curious ideology, with a promising future for the non-alcoholic beverage industry.
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How might the increasing popularity of alcohol-free beverages impact the traditional alcohol industry and its revenue streams?
In what ways could the sober curious movement influence other industries, such as hospitality or entertainment?
What are the potential challenges and risks associated with the growing alcohol-free beverage market, and how can they be addressed?
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