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Capitalism's Impact on Parasocial Bonds
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Overview
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The article explores how capitalism has led to the rise of parasocial relationships, notably in the music industry, where fans form intense connections with celebrities based on limited information, resulting in both positive and negative behaviors. Companies fuel these relationships for profit, which can cultivate addiction and excessive defense of celebrities, rooted in fans' expectations driven by monetary support. Establishing boundaries is essential for a balanced and healthy fan-celebrity dynamic.
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How can celebrities navigate parasocial relationships ethically while maintaining fan engagement?
To what extent does capitalism shape other forms of fan-celebrity interactions in different industries?
What role does social media play in amplifying the effects of parasocial relationships in today's society?
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