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TikTok Revolutionizes Advertising Amid Uncertainty
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Overview
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TikTok implements innovative advertising strategies with generative AI, launching 'Pulse Premiere' ad slot in collaboration with Paramount Global and NHL. Despite facing a potential US ban, the platform focuses on enhancing ad control and reaching diverse audiences.
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How could a US ban impact TikTok's advertising revenue and market presence?
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What implications does TikTok's collaboration with industry giants have on the future of advertising?
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