Sign Up
Stories
Card-Linked Offers Surge in Popularity During Holiday Shopping Season
Share
AI Revolutionizing B2B Customer Success
Afterpay and Rokt Collaborate to Enhance...
Attracting Millennials: Amex's Strategy ...
7-Eleven's Ambitious Global Expansion
Black Friday: Sales and Payment Challeng...
Chase Introduces Cash-Back Grocery Offer...
Overview
API
A third of shoppers are choosing card-linked offers over loyalty programs during the 2023 holiday shopping season. The survey reveals that consumers are attracted to tailored discounts and rewards, with item-level receipt data being leveraged to provide these offers. Factors such as discount availability, ease of use, good cash-back rewards, and the opportunity to discover new merchants contribute to consumer interest.
Ask a question
How can merchants and card issuers tailor their card-linked offers to meet consumer needs?
What are the potential implications for retailers who do not offer card-linked deals?
What impact might this shift in consumer behavior have on loyalty programs?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Nov 2023
Dec 2023
Jan 2024
Coverage