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Attracting Millennials: Amex's Strategy Unveiled
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American Express CEO reveals strategy to target younger consumers by offering high-value cards, resulting in 60% of new card acquisitions from millennials and Gen Z. Enhanced acceptance at merchants and increased restaurant transactions drive growth.
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How could other credit card companies respond to Amex's success in attracting younger consumers?
How might targeting millennials and Gen Z impact Amex's market share and revenue in the long term?
What innovations could Amex introduce to further engage younger customers and differentiate itself from competitors?
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