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Gen Z Prefers Apple Pay
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Overview
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Gen Z consumers prefer Apple Pay over Google Pay for digital transactions, while millennials lean towards Google Pay. Providing favored payment methods is crucial for eCommerce success.
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Could understanding and adapting to generational payment trends lead to increased profitability for online retailers?
How might businesses tailor their payment options to cater to both Gen Z and millennial preferences effectively?
What implications does this preference divide between generations have for the future of digital payments and eCommerce?
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