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Gen Z's Social Media Shopping Trends
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Apparel Industry Trends in 2024
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Generation Z leads in social media shopping, favoring Instagram and TikTok for product browsing and purchases. They prioritize digital payments and are expected to increase their usage in the future. Pinterest is emerging as a significant shopping platform for Gen Z users. Retailers are capitalizing on this demographic's shopping habits.
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How can retailers effectively target and engage with Gen Z consumers in the social media shopping landscape?
What implications do Gen Z's social media shopping habits have for the future of online retail?
What strategies can brands employ to enhance their social media shopping experiences for Gen Z?
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