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Gen Z's Embrace of Dupes as a Rebellion Against Convention
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Gen Z and younger millennials are embracing the trend of buying imitation or 'dupes' as a form of rebellion against convention. This trend is seen as a subversive act that challenges expensive brands and even capitalism itself.
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How does Gen Z's virtues influence their consumption habits?
How does the embrace of dupes challenge the status quo?
What impact does this trend have on the luxury goods industry?
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