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OverviewAPI
Gen Zers are resilient to inflation and economic uncertainty, being more budget-conscious and value-conscious. They are likely to increase spending, especially on gifts during the holiday season. Inflation has affected their shopping habits, leading to cutbacks in spending on both essential and nonessential products. Social media is their primary platform for browsing and shopping, with Instagram and TikTok being the go-to networks. They actively seek discounts and promotions when shopping online and are more likely to use BNPL for nonessential purchases. Despite their resilience, they have made spending cutbacks, particularly in essential expenditures. Gen Zers are the most likely to use social media for browsing and purchasing products, with clothing, apparel, and beauty products being their most sought-after items.

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