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Insurance Marketing Trends for 2024
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Generational Divide on Mobile Wallets
Overview
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Insurance marketers are advised to leverage uncertainty driven by inflation, political instability, climate change, and AI to present genuine products and services that help consumers feel more grounded and reassured. Transparent communication, catering to younger generations' lifecycle preferences, and shifting advertising to social media, particularly on platforms like TikTok, are also recommended. Trust in AI is higher among younger policyholders compared to older generations.
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How can insurance companies leverage social media platforms like TikTok for advertising?
How can insurance marketers effectively present genuine products and services to consumers?
What are some effective strategies for catering to younger generations' lifecycle preferences?
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