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Cartoon Characters Transform Luxury Market
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Luxury brands like Swatch and high-end designers embrace cartoon characters like Snoopy to cater to Gen Z's preference for nostalgic and pop culture-themed luxury items, blurring the line between humor and high fashion.
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How does the incorporation of cartoon characters impact luxury brands' brand image and exclusivity?
In what ways might the trend of playful luxury influence the overall fashion industry in the future?
What marketing strategies are effective in targeting Gen Z consumers with nostalgic luxury products?
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