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Kanye West and Adidas engage in a public feud over terminated partnership amid controversial comments, with West accusing Adidas of fake Yeezys. Stanley maker PMI collaborates with EQL to streamline product launches and deter scalpers for its viral tumblers.
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How might the public feud impact the sales and reputation of Kanye West and Adidas?
How significant is the issue of scalping in the consumer goods industry, and what other companies face similar challenges?
What measures could Adidas take to address the accusations made by Kanye West?
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