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China's Coffee Market Soars
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The Chinese coffee market is on a steady growth trajectory, with an estimated value of USD 2.1 billion in 2024 set to rise to USD 2.3 billion by 2029. Factors fueling this expansion include increased coffee accessibility via shops and e-commerce, with brands like Luchin Coffee and Starbucks playing key roles. Rising coffee consumption is bolstered by health-conscious perceptions and government efforts to boost the coffee industry.
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How might the continued growth of China's coffee market impact global coffee trade dynamics?
In what ways could the Chinese government further promote sustainable practices within the coffee industry to align with global trends?
What strategies could local and international coffee brands adopt to capitalize on this burgeoning market?
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