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China's Coffee Shop Dominance
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China now boasts the largest branded coffee shop market globally, surpassing the United States with over 49,691 outlets. Starbucks, with 785 outlets, ranks second, while Luckin Coffee leads with the highest number of outlets. Chinese consumers predominantly drink hot or iced coffee weekly, and Starbucks aims to expand its presence to 9,000 stores by 2025 with a $200 million investment in a new manufacturing and distribution center in China.
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How might China's dominance in the coffee shop market impact global coffee giants like Starbucks and Nestle?
What factors contribute to the high prevalence of coffee consumption in China, and how does it differ from other countries?
What strategies can international coffee chains employ to remain competitive in the Chinese market, given the substantial investment required?
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