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Starbucks Expands in India and China
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Starbucks plans to rapidly expand its presence in India by opening two new stores each week, aiming to reach 1,000 stores by 2028. The company will focus on smaller cities and expand its workforce to 8,600. Starbucks' CEO highlights India as a fast-growing market, reflecting its potential significance for Western companies. The company aims to have 9,000 stores in China by 2025, with a significant investment in a new campus in the eastern part of China.
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How might Starbucks' expansion in India and China impact the local coffee and tea industries?
What are the potential economic implications of the growing middle class in India and China for Western companies?
What strategies might Starbucks employ to navigate the challenges of operating in different cultural contexts in these countries?
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