Cineplex's Digital Advertising Business: Sale on the Horizon

Cineplex, Canada's largest theater chain, is exploring the sale of its digital advertising business, aiming to reduce debt. The potential sale would represent about 3% of Cineplex's total revenue. Kinepolis Group NV, a major European theater operator, considered a bid but decided against it due to regulatory challenges. However, Kinepolis may still pursue a deal through partnering with another bidder to acquire some of Cineplex's theaters.