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Columbia Sportswear's Sales Challenges
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Columbia Sportswear CEO reveals company's sales impact from warm winter and challenges due to geopolitical uncertainty, with expectations of a challenging year in 2024.
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How might the company adapt to the changing weather patterns and consumer behavior?
What implications does this have for the outdoor apparel industry as a whole?
What strategies could Columbia Sportswear employ to mitigate the impact of geopolitical uncertainty?
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