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Lululemon's Athleisure Evolution
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Lululemon's athleisure brand faces uncertainty in the men's category, leading to community engagement initiatives and partnerships. The company reported a 19% increase in net revenue to $2.2 billion in Q3 2023, driven by growth in North America and international markets. Lululemon entered a partnership with Peloton, discontinued its own content, and launched global wellness initiatives.
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How does Lululemon's focus on community engagement and wellness reflect broader trends in the retail industry?
How might Lululemon's partnership with Peloton impact its position in the athleisure market?
What strategies could Lululemon employ to enhance its offerings in the men's category?
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