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Eastern Europe's pay TV market is transitioning from analog to digital services, with forecasts indicating a decrease in subscribers by 2029. Despite economic challenges, digital pay TV subscriptions are set to rise by 9 million, while analog cable subscriptions are phasing out by 2027. Russia remains a significant market, although an anticipated loss of 2.6 million subscribers is expected by 2029.
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How do labor migration and demographic changes specifically affect the pay TV industry in this region?
How might the shift to digital services impact traditional TV providers in Eastern Europe?
What strategies could pay TV companies implement to retain subscribers amidst this market transition?
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